Some publishers are focusing primarily on the online market these days. Others see mobile as the wave of the future. Plenty are chasing the social network audience. And some are sticking doggedly with the traditional game space.
At Electronic Arts, they’re covering their bets.
Over the past several years, the company has stuck its thumb into a number of new pies with a goal of ensuring that it’s prepared for whatever twists the industry takes in the years to come.
Frank Gibeau, president of the EA Games label, says he thinks it’s a strategy that will ultimately result in EA once again becoming the industry’s top publisher