RSS

Microsoft: How To Reassure Users When Your Site Goes Down, Using Twitter

08 Mar

 

Microsoft has teamed up with Psychster, a research firm that apparently specializes in “the psychology of social media”, to study how companies should use Twitter to address a site outage, unscheduled downtime or interrupted service. Provided Twitter is available, I might add.

Anyway, you can download the whitepaper here (PDF).

According to the collaborative study, people are increasingly turning to Twitter in the case of an online service outage, while companies often don’t know what to say, who should say it, and what the impact of all that ‘joining the conversation’ will be.

Microsoft Learning and Psychster conducted a multivariate scenario study (see survey) to explore how best to reassure users during an outage, and how tweets affect brand perception and support call center demand.

The results showed that half of the (120) respondents in the sample would consult a Twitter feed to get information about an outage, and that negative feelings about the downtime would reduce if they find out the responsible company seemingly cares enough to tweet about it.

 

 

Microsoft: How To Reassure Users When Your Site Goes Down, Using Twitter

Annunci
 
Lascia un commento

Pubblicato da su 8 marzo 2011 in Senza categoria

 

Rispondi

Inserisci i tuoi dati qui sotto o clicca su un'icona per effettuare l'accesso:

Logo WordPress.com

Stai commentando usando il tuo account WordPress.com. Chiudi sessione / Modifica )

Foto Twitter

Stai commentando usando il tuo account Twitter. Chiudi sessione / Modifica )

Foto di Facebook

Stai commentando usando il tuo account Facebook. Chiudi sessione / Modifica )

Google+ photo

Stai commentando usando il tuo account Google+. Chiudi sessione / Modifica )

Connessione a %s...

 
%d blogger hanno fatto clic su Mi Piace per questo: