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Bing sows seeds with Farmville ad, reaps 400,000 fans in one DAY

03 Mar

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Adweek is reporting that a single advertisement placed on Farmville netted the upstart search engine over 400,000 new Facebook followers in one day, more than tripling its previous fan count.  AllFacebook.com had some details:

The fan page, which grew by five times in size from around 100,000 users to now above 500,000 users, was part of a promotion by Bing, where Farmville users could gain virtual currency by becoming a fan of the Bing Facebook page. The ad was a clever integration, and users could join the Bing page without interrupting their game.

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Pubblicato da su 3 marzo 2011 in Bing

 

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